1968 Pontiac Firebird: A Classic Muscle Car That Ignites Passion

The 1968 Pontiac Firebird is a legendary American muscle car that has captivated car enthusiasts for decades. With its sleek design, powerful engines, and thrilling performance, the Firebird has left an indelible mark in the automotive world. In this article, we will delve into the history, performance, popularity, maintenance, and restoration of the 1968 Pontiac Firebird, exploring why it continues to be an icon in the hearts of car lovers.


The 1968 Pontiac Firebird was introduced as a direct competitor to the Ford Mustang, aiming to capture the growing market for compact, sporty cars. It was the first-generation Firebird, and it quickly established itself as a formidable contender in the muscle car segment. Let’s take a closer look at the fascinating history of this iconic vehicle.

The History of the 1968 Pontiac Firebird

Background and Development

The development of the 1968 Firebird began in the mid-1960s when Pontiac, a division of General Motors, recognized the need for a performance-oriented model to compete with the Mustang. Drawing inspiration from the Chevrolet Camaro, which shared its platform, the Firebird was designed to appeal to younger buyers who craved style and power.

Design and Styling

The 1968 Firebird boasted a distinctive and aggressive design that set it apart from its competitors. With its sleek lines, bold grille, and iconic split-nose front end, the Firebird exuded a sense of power and attitude. The available convertible option further enhanced the car’s appeal, allowing drivers to experience the thrill of open-top motoring.

Engine Options

Under the hood, the 1968 Firebird offered a range of engine options to suit different performance preferences. The base engine was a 230 cubic inch inline-six, while the V8 options ranged from a 250 horsepower 326 cubic inch engine to a 335 horsepower 400 cubic inch engine. These powerplants provided exhilarating acceleration and a thrilling driving experience.

Performance and Driving Experience

Power and Speed

The 1968 Pontiac Firebird was known for its impressive power output. The top-of-the-line 400 cubic inch V8 engine delivered breathtaking acceleration, allowing the car to sprint from 0 to 60 mph in just a few seconds. The Firebird’s raw power made it a force to be reckoned with on the open road and drag strips across America.

Handling and Suspension

To complement its potent engines, the Firebird featured a well-tuned suspension system that offered excellent handling characteristics. The car’s balanced weight distribution and responsive steering allowed drivers to carve corners with confidence. Whether cruising on the highway or tackling twisty mountain roads, the Firebird provided an engaging and enjoyable driving experience.

Braking and Safety Features

In terms of safety, the 1968 Firebird incorporated various features to ensure the well-being of its occupants. Power disc brakes provided strong and reliable stopping power, enhancing overall safety. Additionally, the car featured safety enhancements such as seat belts, padded dashboards, and a collapsible steering column, offering a level of protection for the driver and passengers.

Popularity and Cultural Impact

The Firebird in Movies and TV Shows

The 1968 Pontiac Firebird gained widespread popularity and achieved an iconic status through its appearances in numerous movies and TV shows. It became an on-screen symbol of American muscle and performance. Notable appearances include the classic film “Smokey and the Bandit” and the popular TV series “Knight Rider,” where it was famously featured as KITT, a high-tech, crime-fighting vehicle.

Collectibility and Value

Due to its historical significance and timeless appeal, the 1968 Firebird has become a sought-after collector’s item. Well-preserved examples of this classic car can command high prices in the market. Car enthusiasts and collectors value the Firebird for its iconic design, performance pedigree, and cultural significance, making it a prized possession for many.

Maintenance and Restoration

Tips for Maintaining a 1968 Pontiac Firebird

Proper maintenance is essential to keep a 1968 Firebird in top shape. Regular servicing, including oil changes, tune-ups, and inspections, helps ensure the car’s longevity and performance. Additionally, owners should pay attention to the car’s unique needs, such as maintaining the correct tire pressure, using the appropriate fuel additives, and preserving the car’s interior and exterior finishes.

Restoring a Classic Firebird

Restoring a 1968 Firebird to its former glory requires careful attention to detail and a passion for preserving automotive history. From sourcing original parts to tackling bodywork and paint, restoring a classic Firebird can be a rewarding but challenging endeavor. Many enthusiasts enjoy the process of bringing these iconic cars back to life, allowing future generations to appreciate their timeless beauty and performance.


The 1968 Pontiac Firebird remains an enduring symbol of American automotive excellence. Its striking design, exhilarating performance, and cultural impact have solidified its place in history. Whether you’re a classic car enthusiast, a movie buff, or simply appreciate automotive craftsmanship, the 1968 Firebird continues to captivate and inspire. Get ready to experience the thrill of this legendary muscle car.


  1. How much does a 1968 Pontiac Firebird cost?
    • The price of a 1968 Pontiac Firebird can vary depending on factors such as its condition, originality, and rarity. On average, you can expect to pay anywhere from $30,000 to over $100,000 for a well-maintained and restored Firebird.
  2. What are some notable features of the 1968 Firebird?
    • Some notable features of the 1968 Firebird include its aggressive exterior design, powerful V8 engine options, responsive handling, and iconic status in popular culture.
  3. Can I use modern fuel in a classic Firebird?
    • Yes, modern fuels with ethanol blends can be used in a classic Firebird. However, it’s advisable to use a fuel stabilizer and periodically inspect the fuel system to prevent any potential issues.
  4. Are parts readily available for the 1968 Firebird?
    • Yes, many parts for the 1968 Firebird are still available through various suppliers and specialty shops. However, rare or specific components may require more effort to source.
  5. How many 1968 Firebirds were produced?
    • Approximately 107,112 Pontiac Firebirds were produced in 1968, making it a relatively common model compared to some other classic cars.

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